How to hire a Marketing Manager in E-commerce

For e-commerce, a marketing manager needs to show they can connect a campaign directly to revenue, not just impressions.

What to look for

A real example of a campaign they owned end to end, including what happened to conversion or revenue
Comfort with the channels that matter for e-commerce specifically: paid social, email/lifecycle, SEO
Evidence of working with data: what they measured, what they changed because of it
Budget ownership experience, even if the budget was modest
Ability to explain a campaign that underperformed and what they learned

Interview questions worth asking

Walk me through a campaign you owned from idea to result. What was the outcome?
Tell me about a time the data told you to kill or change a campaign mid-flight.
How do you decide budget allocation across channels?
Describe how you work with a designer or copywriter when you're not the one creating the assets.

Red flags

Talks only in vanity metrics (impressions, likes) with no link to revenue or conversion
Cannot name a campaign that failed or underperformed
No hands-on experience with the actual channels your business depends on

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